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June 8, 2021


Make way for 838, the London duo that have come out of nowhere to place themselves in the middle of the U.K. Hip Hop scene.  

Consisting of two members, Kay and Astro, the pair have already released a number of records via Spotify, teamed with YouTube videos that have had an exceptional response, placing 838 firmly on the map of upcoming artists. 

New release ‘Lose My Mind’, taken from their debut EP ‘Before The Storm’ is the perfect introduction to 838 if you’ve not yet had the pleasure. Produced by Shxrkz, ‘Lose My Mind’ is different, and that’s exactly what they’re aiming to be. Identifying that there’s a space for raw, versatile, fresh energy; 838 are playful, confident and creative in their artistry with ‘Lose My Mind’. Glittering 808’s shine through the core of the record whilst Kay and Astro effortlessly pass vocals back and forth with soulful passion, topped off with layers of ad-libs and nature-call synths. Lyrically they’re real, relatable and eloquent – unafraid to touch their own emotions and lay their souls bare, they resonate in an entirely different way to many artists of their generation and have the class and combined energy that places them in a league of their own. Describing the single on their own terms, 838 say “This is a song many can relate to, this track is about questioning your motives, thoughts and emotions when in a situation where you don’t know what you want.” 

Both born into music-loving families, the duo met at secondary school. Kay was fed an eclectic musical diet of 80s & 90s rap, hip hop, grime, ragga, dancehall, reggae, soca, rock and heavy metal whilst Astro delved in to the world of rap and 90’s hip-hop, teamed with an early taste for RnB, Afrobeat and Fuji which grew with time. Determined in whatever they set their minds to, the pair soon forged an unshakeable friendship and were confident to create adventures in the company on each other. Starting with a quest to play basketball, which became a serious pastime for a number of years, they soon found their calling in music and switched their focus to it. 

Having been on an extensive journey as friends and experimented with their musical craft to define a sound that embodies 838, the duo mark the arrival of their debut project with the impressive and unmissable single ‘Lose My Mind’. Spoken in the determined and confident voice that has never let them down to date, 838 explain “As far as our debut project goes, it’s an introduction into the world of 838, our sound and philosophy. It’s gonna be phenomenal.” 


Stay up to date with 838 by following their socials for news about upcoming releases & more. 



June 4, 2021

This June 8th at 2pm Startups Magazine have teamed up with Klyk, who aims to create a new thoughtful, responsible technology standard for a modern business to bring together a fantastic lineup to talk about sustainability within business.

Startups Magazine champions tech startups – the entrepreneurial heroes disrupting industries and the creators challenging norms and breaking boundaries. 

In print and online, the Startups Magazine team works hard to deliver unique content to startups providing valuable insights from industry experts, advice on business fundamentals and most importantly – a platform to introduce tech startups to the world stage.

Hear from:

  • Kate Jackson, Co-founder and CEO, Now, Sit Down will be discussing the implementation of Circular Economy in your business
  • Sarah Whale, Founder of Profit Impact & Financial Sustainability Consultant will be discussing B-corp certification and financial success in sustainability-focused business
  • Arif Hussein, Founder & CEO, Klyk will be discussing CSR and entrepreneurship

Register now to save your space and you’ll get free access to Business Balance by mindseed SMEs (worth £99 – T&C apply)!👇


World Music Day Festival | 21st June 2021

June 4, 2021

World Music Day Festival brings together music cultures from around the world.
Originally started in France in 1982 world music day celebrates 39 years this year.

Dj JDen (UK), Ohno da French (FR) and Veto visuals (FR), have created the
ultimate platform to celebrate this momentous occasion. Combining online and live
performance from Artists and Djs from around the globe over 24hrs including:
Ambo Magic, Dj Policy (Ibiza) Not.Fay (Egypt) , Freeza Chin (Canada),
Another Nguyen (Germany), Frnczzl (France), Nights with Noir (South Africa)

If that wasn’t enough from 6pm GMT we are streaming live from the exquisite
Vietnamese Bar/ Restaurant Banh Bao Brothers
at London’s Leake Str. Tunnel (Waterloo).
Live performances from French Acts and UK acts including
The Black Fish experience , MC Zani , Anton Joseph and more.

Online viewing is free via

Tickets for live event £5 in Adv. £10 OTD

#events #ukfestivals #festivalseasons #liveevents #worldmusicdayfestival


May 21, 2021

Jesse Royal teams up with Ghanaian Afrobeat/Dancehall star Stonebwoy for “Dirty Money,” where a lilting African-influenced rhythm track propels the lyrics’ unrelenting condemnation of political greed: “If education is key, why you can’t make it free for we? Or is it because you profit from poverty? When you look at me do you see a man or do you see another vote for your party? Not even holy water can clean your dirty money.”

The track is the latest single and fourth release from Royal’s upcoming sophomore album, Royal, due to come out June 11th via Easy Star Records. The single follows “Rich Forever” which had an accompanying video premiered by The FADER this week. The new song “Dirty Money” features a cross-cultural beat, co-produced by Grammy-award winning producer Sean Alaric (responsible for Koffee’s “Throne” and Teyana Taylor’s “Bad”) and Jesse himself and captures the sounds of Jamaica and Africa.
The album title Royal describes the quality of music he’s making but also offers a succinct definition of Jamaica’s signature beat. “Reggae is a different tone, a different feeling, a different mood. It speaks to you in different ways, it is definitely royal music,” says Jesse. Jesse adopted a new approach for creating the songs on Royal, collaborating with like-minded colleagues and just letting the creativity flow.  The result is 11 tracks that incorporate live instrumentation and programmed riffs, experimental and traditional sounds, all of which contribute to Jesse’s most impressive body of work to date. The messages delivered throughout Royal are militant yet divinely inspired, profoundly moving and politically provocative, while the album’s multi-textured sonics are rooted in reggae but also incorporate a 21st century burnished palette of influences.  
Pre-order Royal  

Jesse Royal is an internationally acclaimed singer, songwriter, performer, and recording artist from Kingston, Jamaica. Renowned for his numerous 21st-century reggae anthems including “Modern Day Judas,” which rails against bad minded people, and 2015’s “Finally,” which was written in recognition of the long-overdue decriminalization of marijuana in Jamaica, Rastafarian singer/songwriter/musician Jesse Royal is one of the island’s most charismatic young talents. His debut album Lily of Da Valley (2017) hit #1 on the U.S. Billboard Reggae Album chart, and his eagerly-awaited follow-up LP Royal will drop June 11, 2021. Both albums are released by Easy Star Records. Through vivid storytelling rooted in the belief of universal truth, his music carries a message of hope, strength, love, and consciousness. Not just a musician, Jesse Royal is a father, a community activist, a thought leader, and a global citizen guided by his spirituality and sense of righteousness.  Over the course of his career, Jesse Royal has been blessed to collaborate and create with some of the world’s most respected artists, musicians, and producers including Sean Paul, Vybz Kartel, Protoje, Chronixx, Noise Cans, Steve Aoki, Damian Marley, Major Lazer, and many others.
Stay up to date with JESSE ROYAL by following his socials for news about upcoming releases & more.
  PR: | @TenLetterPR

#newmusic #reggaemusic #stonebwoy #jesseroyal #newreleases


May 20, 2021


The world as we know it today is a smaller place than ever before. Culturally more fluid than known in history and a flamboyant mix of nations as we travel to new places, Blackson takes an introspective look at where he fits in the world with his 13-track album ‘Outsider’, which is out now.


Italian born and raised, Ghanaian by heritage, artistically maturing in London and now residing in the northern city of Leeds, UK, Blackson is a rapper of notable distinction. Rich in cultural experience, multilingual and rooted to his own journey, he goes against the grain of the stereotypes of a grime MC, trapstar or afrobeats artist and instead takes influence from all lanes then mixes them with his own authenticity.

The concept of the project is contained in the single ‘Outsider’ where Blackson vulnerably explores the sense of not belonging to his birth country of Italy, or equally his homeland Ghana, but reaffirms and supports his Africanity with great pride. Rapping in Italian, he delves into his experience as a black boy who tries to establish himself in a different world, which sometimes finds it hard to accept diversity. The album cover equally depicts the face of a strong black Italian man with a cultural Ghanian face painting, that houses the Adinkra symbol of Siamese crocodiles, which means “union in diversity”.

Earlier in the album ‘La Fame’ hears Blackson empathize with Italian people who have experienced his own struggle and his own effort in trying to establish himself as a man and an artist. As you travel through the album Blackson effortlessly glides between language, tempo and style – all of which outline who he is. From letting off scattergun grime flows on opening track ‘B to the N’ to more melodic, afrobeats influence of ‘Non Perdo’ and the driller influence of ‘Leeds to Verona’. 

‘Outsider’ is the culmination of Blackson’s experience as an artist. Passionate about rap and Hip Hop from his youth, he began to participate in Hip Hop Jams and freestyle cyphers in Italy, where he discovered a talent for ‘top of the head’ freestyling. Coming second in the Valpolicella Sound Park freestyle contest, clashing with Dank MC, one of the greatest contenders of rap battles in Italy, he continued to build a solid status as one of Italy’s top freestyle rappers and battle MC’s, performing at notable events including ‘King of the Ring’ and ‘Tecniche Perfette’ before winning and positioning himself in the most prestigious contests including Torino’s ‘Ground Zero’, ‘Tecniche Perfette’ and the ‘Honiro freestyle Battle’. His status then opened the door for appearances on ‘MTV Spit’, conducted by ‘Marracash’ before releasing his debut solo EP ‘Halfa’. 

Following his relocation to the UK, Blackson started to build his international profile and single ‘Never Back Down’ was supported by prestigious station BBC Radio 1Xtra Takeover. Continuing to build his diverse and international music collection, he followed up with ‘Black Russian’ featuring Rome’s urban legend Amir Issa and most recently the track ‘DNA’ in collaboration with Francesco Grassi’s LOVE UNIVERSITY RECORDS, label of the Italian queen of Reggae Mama Marjas. 

Stay up to date with BLACKSON by following him on socials for news about upcoming releases & more.


PR: | @TenLetterPR

RADIO: | @TenLetterRADIO


May 19, 2021


A run of exceptional and critically acclaimed singles climaxes with the release of the debut album ‘Misdiagnosis of Chyvonne Johnson’ from TrueMendous. Marking the release with a fresh, new visual for one of the albums finest cuts, ‘Mood Ring’ is a skippy track that details unpredictability and emotional instability in a relationship. The track has been heavily supported by the likes of Shortee Blitz & MK, DJ Target and fellow Brum native Lady Leshurr, and it is the perfect dedication to mark the occasion.


As one of the UK’s most dynamic and exhilarating rappers, TrueMendous is incomparable. Her music is packed with statements, a point to prove and a refreshingly undiluted determination to deliver her music, her way. Executing a weighty 17 tracks in its entirety, the album is a complete representation of TrueMendous and without a doubt, her most accomplished body of work to date.

Releasing on the ground-breaking, Brighton based hip-hop label High Focus Records, the album features production from Dirty Dike, Illinformed, Chemo, Wundrop, Mark Fear and more as well as guest vocals from the legendary Masta Ace, Kofi Stone and Rozzz. A selection of tracks has floodlit the way to the album release, starting with the aptly named ‘Cause A Scene’ – a torrent of vigour, razor sharp flows and powerful lyricism that was received by thunderous applause. Sophomore release ‘Worst Child’, a conscious Hip-Hop number demonstrating an introspective side to the Birmingham rapper, followed soon after, premiering with Jack Saunders on BBC Radio 1. Produced by Illinformed, the record was teamed with a visual that captured the heart of London Town, from the iconic venue Chip Shop in Brixton, to outside shots filmed in Camden, TrueMendous showcased the spirit of the city through the transcending backdrops of her enthralling music video. 


1.    Cause A Scene – Prod. Winchester

2.    Probably Right [Too] – Prod. Chemo

3.    Y Ft Kofi Stone – Prod. Illinformed

4.    Worst Child Ft Rozzz – Prod Illinformed

5.    Selfish Behaviour Ft Daliso – Prod. Lowpass Luke

6.    You Don’t Wanna – Prod. Wundrop

7.    You Don’t Like Me Because – Prod. Dirty Dike

8.    Free Food Ft Janel Antoneshia – Prod. Winchester

9.    Crying of Laughter – Prod. Wundrop

10.  Spirit & Breanna – Prod. Wundrop 

11.  Mood Ring – Prod. Lennis Dynamiks

12.  BROWKEEE – Prod. Mark Fear

13.  Tick The Box [Part 2] – Prod. Chemo 

14.  Emmett Till Ft Masta Ace – Prod. Dirty Dike 

15.  V.I.R.A.L Ft Obi Rudo – Prod. Wundrop 

16. Petty You, Petty Me – Prod. Lowpass Luke

17.  Yvonne’s Daughter – Prod. Mark Fear 

Continuing to set the standard at stellar levels TrueMendous reached new heights with the double hit of intricately lyrical You Don’t Wanna’, which teased the sleek and soulful ‘Y’ that was released in its entirety a week later.

Marking a prodigious milestone in her accelerating career, TrueMendous displays a new depth to her artistry with the ‘Misdiagnosis of Chyvonne Johnson’. Leaning on the connotations of the title, that also acts as homage to Lauryn Hills’ ‘The Miseducation of Lauryn Hill’, the musicality demonstrates the many dimensions to TrueMendous as an artist, which allows her significance as one of the modern-day hip-hop figures to be appreciated in all of its glory.  

Preserving a strong presence within the world of Hip Hop over the last seven years and hailed as ‘one to watch out for’ by Akil The MC from the legendary Hip Hop crew Jurassic 5, making her TV debut in the 2020 Christmas Pepsi Max and McVities adverts and landing singles on the Adidas ‘COLD.RDY’ campaign, as well as the FIFA 21 Soundtrack, the career of TrueMendous had already been pinpointed for an exciting year. Shattering the confines of genres, incorporating Hip Hop with Neo-soul, Jazz and Pop, the new 17-track opus delivers on every expectation and more. 

With the release adding to an expansive portfolio that spans six independent projects and an EP with High Focus Records, her work rate is equally impressive outside of the studio too. In 2019 she secured an impressive 11 festivals slots, including Glastonbury, Leeds and Reading where she opened up on the BBC 1Xtra stage. Through the course of her career, she has also performed at 10 venues across Atlanta and North Carolina, which includes opening up the UK stage at A3C Festival in Atlanta. She has also graced the Lovebox lineup and performed at the likes of Gloucester’s ‘King’s Jam’ festival, Chip Shop in Brixton and both Exit and Sea Dance Festival, which took place in Novi Sad, Serbia and Montenegro. She was also one of the leading artists on the ‘Queens of Art’ tour and it was the first ever UK all female hip hop tour, which was later covered by the BBC.  

Presenting a truly unique body of work, TrueMendous lends her distinctive flow and a sound layered with precision, to an amalgamation of fiery, raw, soulful and weighted bars that are seasoned immaculately with powerful lyricism and unrelenting production. The result is a celebration of hip-hop culture with contemporary understanding applied and an album that will be filed alongside the greats for years to come.

Stay up to date with TRUEMENDOUS by following her on socials for news about upcoming releases & more.


PR: | @TenLetterPR

RADIO: | @TenLetterRADIO

The debut single from Swedish-Gambian artist Lisa Conta

May 18, 2021

Delivering her immaculate vocals ‘Difficult’ provides a slice of sultry R&B flavours. 

Nurturing her talent as both a singer and songwriter ‘Difficult’ is the first chapter of her musical journey. Already showing outstanding promise ‘Difficult’ shines a light on her mesmerising vocal tones.

‘Difficult’ – 

Residing in London the rising star has landed on the cover of Wonderland MagazineBritish Vogue and Elle. Signed to the the legendary modelling agency ‘Storm Models’ she has also appeared on the cover of magazines such as The Guardian’s Observer alongside Chloe x Halle.

It would be great to hear your thoughts on her debut single and we would love to have your support behind Lisa and her new release!

Stream/ download – 


May 18, 2021

Artist/Producer Professor Paws first hit our radar in 2019 when he teamed up with Big Chess on the GRM Daily premiered ‘Ride or Die’. Since that first drop his artist profile has continued to make major gains with releases including the emotive story of inner-city life and turmoil on ‘Rum Pa Pa Pum’ featuring Yung Saber, his second GRM Daily drop, which has since gained almost half a million views. Notably earning stripes early in his career, Professor Paws has spent the last year tying up some major moves behind the scenes and is now set to release Southside Girl, his first offering of fresh new music for 2021.


Staying in a melodic and stirring lane, Professor Paws draws on R&B influence for his soulful, party hook whilst his snappy, playful rap flows lace the verses of this all too familiar tale. Capturing the excitement and flirtations of a relationship in its early stages, Professor Paws details the songs’ inspiration, “This song is about ‘getting to know’ someone new and asking them to stay over your side of the city for the night so they can be introduced to the area. The song was inspired by a real-life love interest who was from a different upbringing and side of town to me.”.

Of Ghanian and European heritage, Professor Paws is influenced by his roots and is keen to ensure that diversity always shines through in his music. Being exposed to such a wide range of sounds and styles in a rapidly developing musical climate, has helped shape his sound to one that moves fluidly between varying genres, tones and styles. His endless hours in the studio behind the desk as a producer has seen him work alongside major name rappers, including Giggs, Fekky, Cash and Joe Grind, and has undoubtedly helped to navigate his own personal artistry as he has cherrypicked wisdom from the best and been able to apply it to his own sound as an artist. 

On course to release his debut project later this year, Southside Girl is a reminder of the experimental sweet spot that Professor Paws is becoming synonymous with hitting. 

Stay up to date with PROFESSOR PAWS by following him on socials for news about upcoming releases & more.INSTAGRAM / SPOTIFY / FACEBOOK / TWITTER

PR: | @TenLetterPR


May 17, 2021
Pre-Order Royal out June 11 via Easy Star Records

Jamaican reggae star Jesse Royal unveils his latest single “Rich Forever” featuring dancehall’s self-proclaimed “World Boss” Vybz Kartel. The song is from his anticipated sophomore album Royal, slated for June 11th, 2021 via Easy Star Records.  This cross-genre collaboration between both artists unifies people’s differences to support a common goal – to be “forever royal.” It serves as a reminder of the internal strength and mental fortitude human beings possess, which prepares them for success in a society designed for their failure.


Rich Forever is a divergence from identifying with the degradation dispersed for generations by them and those who oppose reality and simply put, it is a conversation about restoration of our royalty and reclaiming dignity,” states Jesse Royal.

The beat, produced by Jamaican upstart iotosh (responsible for Protoje’s “Deliverance” and “Self Defense” and Jaz Elise’s “After 3” feat. Mortimer), starts off with eerie keyboards then introduces percussion drums and glides into a Trap-esque finish. It’s a classic representation of the current movement in Jamaican music, a melting pot of genres while still innately blending in the native sounds of the island.


Preceded by “LionOrder” feat. Protoje and “Natty Pablo,” the single is the third release from Jesse Royal’s upcoming album Royal. His sophomore LP is rich with collaboration. In addition to Vybz Kartel and Protoje, he taps reggae singer Kumar, Ghanaian afrobeats artist Stonebwoy, Jamaica’s rising singer Samory I and the island’s latest talent Runkus for guest features. Jesse delves into a more colorful palette of genres on the album, ranging from reggae, dancehall, afrobeats, soul, jazz and trap. As his sound evolves, so does his subject matter. Whether it is an open-letter to his daughter on “Home,” empowerment on “Rich Forever” and “Black,” corrupted politics on “Dirty Money,” love dilemmas on “Like Dat” and “Differences” or Rasta social commentary on “Natty Pablo” and “LionOrder,” the singer explores a combination of varying themes. The LP will arrive four years after Jesse Royal’s debut album Lily Of Da Valley, which was also released via Easy Star Records, the label whose commitment to spotlighting reggae and dancehall music dates back to almost 25 years.



Jesse Royal is an internationally acclaimed singer, songwriter, performer, and recording artist from Kingston, Jamaica. Through vivid storytelling rooted in the belief of a universal truth, his music carries a message of hope, strength, love, and consciousness. Not just a musician, Royal is a father, a community activist, a thought leader, and a global citizen guided by his spirituality and sense of righteousness. 

Born in the spring of 1989, Jesse spent his early years in the hills of Maroon Town and the District of Orange in St. James before moving in the late 90’s with his mother and brother to join his father in Kingston. As fate would have it, Royal developed a special relationship with Daniel ‘Bambaata’ Marley (son of Ziggy Marley) at school. His friendship with Marley proved to be fuel to the fire as they shared a deep passion for music and football (soccer). As these cubs became lions, so grew their devotion to music. With the help of longtime friend Curt ‘Qban’ White, they began composing and creating their own music. Together they proceeded to fulfill what they knew was a predestined musical journey, designed to inspire, engage, and unite people beyond all geographic borders. 

Over the course of his career, Jesse Royal has been blessed to collaborate and create with some of the world’s most respected artists, musicians, and producers including Sean Paul, Vybz Kartel, Protoje, Chronixx, Noise Cans, Steve Aoki, Damian Marley, Major Lazer, and many others.

In 2017, Jesse Royal began his relationship with the internationally-known label Easy Star Records, releasing his debut album, Lily Of Da Valley, which he co-executive produced along with Lamar “Riff Raff” Brown. The record featured legendary musicians Sly Dunbar, Robbie Shakespeare, Donald Dennis, Earl ‘Chinna’ Smith, and Monty Savory. The album was received with critical acclaim and topped the Billboard Reggae Album charts. 

In 2019, Jesse Royal released “LionOrder” featuring Protoje (produced by GRAMMY-nominated producer Sean Alaric), followed by the single “Natty Pablo” in 2020, as part of the roll-out for his highly anticipated full-length sophomore album, Royal, slated for June 2021.

Jesse Royal – Press Assets

Stay up to date with JESSE ROYAL by following his socials for news about upcoming releases & more: INSTAGRAM | TWITTER  | SPOTIFY

PR: | @TenLetterPR

RADIO: | @TenLetterRADIO

Dex Man

May 17, 2021


Dex Man is a name that has been circulating within the UK music scene over recent years. His name sits on YouTube on a string of self-released visuals and collaborations with names such as S. Wavey and Snap Capone but it’s over the last 12 months that have seen him split from the crowd to take a less conventional route, and its paying dividends. 

Releasing his new single ‘So Deep’, Brixton native Dex Man is an articulate rapper that winds stories around life experience in a non-diluted yet accessible, engaging manner. Whilst his catalogue hears him flexing his lyrical muscle over numerous rap sub-genres, ‘So Deep’ sees him hit a bass-heavy drill beat from Sam Cliffe & Kev as he sets the scene for an increasingly familiar story. Dex Man explains, ”It’s a story from South London depicting how rapidly things can escalate in an environment where one day you can have a job & the next be lured by the fast-paced money of crime, but the consequences are all too familiar.”


Explicitly poignant, Dex Man’s single is a tale of sorrow, desperation and an ode to the society that we live in. His carefully balanced lyricism builds a perspective that is less frequently touched on in the current climate of UK rap, making it refreshing and sobering in its impact. Whilst Dex Man has previously proven his abilities to sway in to varying genres and moods, as heard with the Complex premiered 8-track project ‘Dexterity’, ‘So Deep’ is a true reflection of his versatility as an artist. 

Having initially started his career with top performing uploads to platforms including GRM Daily and Link Up TV, Dex Man migrated to his own platform last year, building a plethora of supporters for tracks such as ‘This Aint Drill’ and ‘Lift You Up’. In less than a year his 3 uploads have gained him nearly half a million views, with his records building major support across both Capital Xtra and the BBC network. 

Now opening the door on a run of new music with the release of ‘So Deep’, Dex Man is an artist in his own lane that should be watched closely as his career blooms.

Stay up to date with DEX MAN by following him on socials for news about upcoming releases & more.


PR: @TenLetterPR


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