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September 20, 2021

At the forefront of the grime scene, Cassie Rytz shares the visuals to ‘Made It’, the lead single taken off her debut EP ‘R.U.D.E’. The creativity of the song comes across in all aspects of the video, the theatrical piano melody is the perfect base to compliment her hard-hitting, witty flow. With the use of a green screen, we’re taken on a journey that displays a variety of different scenarios relating to the lyrical content. She represents her home town London, her love for fashion and cars as well as demonstrating her warm and quirky personality. The Stevie Coales directed video is exactly what ‘Made It’ needed and is the complete embodiment of the unique, exhilarating journey that Cassie is about to embark on with the release of her debut EP R.U.D.E! 





September 20, 2021

Fresh from being sampled on Pop Smoke’s ‘Faith’ and Kanye West’s ‘DONDA’, East London’s promising talent, Luke November continues to perfect his hybrid sound with highly anticipated track ‘Queen Bee’. 


Taking an alternative route to his counterparts, Luke November is rapidly gaining international support ahead of his homegrown discovery. Following the release of his track ‘Call Me Bad’, Kanye West’s management team were quick to contact Luke November. They loved his music and wanted to sample it on Kanye’s collaboration with Pop Smoke and Pusha T. Entitled ‘Tell The Vision’ the track debuted on the U.S Billboard 200 and features on Kanye West’s critically acclaimed album ‘DONDA’ and Pop Smokes posthumously released album ‘Faith’.


Still in the throes of discovery, Luke November is one of East London’s most prominent up and coming artists and his ‘Queen Bee’ release is the crescendo of a whirlwind year for the experimental musician. Providing soulful, melodic vocals over an aggressive sounding drill beat, ‘Queen Bee’ rises to a different level with it’s extremely catchy hook that contrasts perfectly with the fast-paced delivery of the verses. A smooth undertone of a soft, feminine vocal blesses the record to flawlessly harmonise with Luke’s deeper tones. The essence of the song is love in its purest, unadulterated form, making it easy and accessible, free of complication. Luke’s ability to create a musical journey of the traditional theme of love is artistically spun in to a new concept with his modern twists and styles that we can all relate and aspire to. The East London artist confidently blends a fascinating selection of musical influences to create this rare, one-of-a kind musical masterpiece, delivering something that is easy to digest yet able to take the listener on a sonic adventure.

Evolving with his music and making an exceptional addition to his discography, the independent London based artist is ready to be further unearthed by his home nation with ‘Queen Bee’. His intergalactic love story is detailed further in the visuals by multi award winning videographer ‘Dego Visionz’. As he continues to break boundaries with his unique blend of sounds, Luke has managed to set the perfect stage for his forthcoming EP dropping later this year. ‘Queen Bee’ is a track that grasps you, as he explains: “Missing this song is like missing your birthday….Why on earth would you want to miss it?”.

Stay up to date with LUKE NOVEMBER by following him on socials for news about upcoming releases & more.




September 17, 2021

The momentum that J-Fresh is building up is undeniable. Synonymous with grime and bass-driven music, his name has become a reliable source of fresh new drops and ‘Trenches’ is the next instalment of his bass heavy, grime bangers. 

Renowned for his high intensity production and his energetic DJ sets, J-Fresh has become a vital part of the music scene. After his recent releases reaching the #1 position on YouTube’s Music’s ‘Underground Grime’ playlist and instantly receiving a spot on the ‘Ministry Of Sound’ and ‘Grime Original’ playlists, ‘Trenches’ is sure to also make waves within the industry. As a tastemaker within the scene, J-Fresh has had guest mixes and radio appearances across Kiss FM, BBC Radio 1Xtra, Ministry Of Sound and Pyro Radio. The talented DJ has also received support for his productions from some of the biggest names in the UK, boasting backing from the likes of Charlie Sloth, DJ Target, Sian Anderson, Rickie, Melvin & Charlie and loads more.


‘Trenches’ is produced around the fundamentals of grime, drawing inspiration from the pirate radio era whilst giving it a modern lift. The bouncy, bass filled instrumental is the perfect canvas for Clipson and Skatta’s compelling, dynamic, back-to-back style and flow, to paint the perfect picture and set the tone for the record. Both featuring artists boast an impressive musical CV, Skatta has been steadily building up his stature within the music industry. He has been supported by Grime Originals, GRM Daily and Redbull music, he has been featured on TV on channels such as Sky Living with Ross Kemp, ITV and BBC News. The London based rapper also appeared on Sian Anderson’s show alongside Jaykae, who went on to describe him as “one of my favourites to ever do it” complimenting his “captivating” voice. Clipson is a legend within the grime scene, he is currently a member of the acclaimed group ‘Slew Dem Mafia’. The grime veteran appeared on the very first Lord Of The Mics where he clashed Boy Better Know MC, Jammer. He receives regular support from Grime Originals and has had over 1.6 million streams for his track ‘Man Wanna War’!

Discussing the release Clipson tell us “Trenches is fast paced, certified school of grime flow and vibe type of track. Delivering the message that a lot of artists’ wasn’t there on the sets and in the studio putting that work in to reach the high levels myself and Skatta are pushing out today! 

Since linking up with Skatta & the Don J-Fresh on the Hardships EP, it was only a matter of time before we worked on something again creating similar vibes and energy. We did not disappoint with ‘Trenches’ which is sure to be ringing off on DJ’s playlist up and down the country!’

Heading full throttle to 2022, J-Fresh keeps momentum at 100 and gifts us a refreshing, bass-filled beauty with the release of ‘Trenches’. 

Stay up to date with J FRESH by following his socials for news about upcoming releases & more: INSTAGRAM | TWITTER  | SPOTIFY



Omar Mansoor Cruise Collection 2021

July 23, 2021

Omar Mansoor debuted his Cruise Collection ‘21 in association with Top Model Foundation at The Royal Horse guards Hotel in London featuring chic and airy dresses in hues of watermelon colour.

Picture by Colin Chau/TOP MODEL

The Cruise collections  have come a long way since they were first created in the 1920s .With it’s attention-grabbing Watermelon hues and indulgent staples, Mansoor’s debut of 2021’s Cruise served us the optimistic energy we were all lacking. Now, with hopeful anticipation of jet-setting and island hopping, you can get your hands on these straight off the runway, designer collections for the chicest summer looks we can’t get enough of. 

Whether exploring a tropical resort or making the most of a sunny day in the city, there’s always a need for the perfect casual-chic ensemble for a day that’s open with possibility. 

Omar commented that all material used  in this collection is from dead stocks which would have eventually disposed as land-fills. the things that bring us comfort and strength

José Guadalupe Posada

Whether island hopping or enjoying a casual sunny day, an airy, easy fit is definitely envogue. During sweltering forecasts with their voluminous sleeves and billowing silhouettes these pieces are the chicest way to ace comfort and style.

Photos: Colin Chau 

Show production: Top Model Foundation




Yxng Bane ft Stefflon Don // MTV BTS Exclusive of ‘Birthday’

July 22, 2021

With the chemistry at 100 on the fun filled set of ‘Birthday’, MTV captured the Behind The Scenes action in an exclusive video that serves up all the vibes, charm and sexiness of two of the UK’s Black Music sweethearts Yxng Bane and Stefflon Don. Taking in one-to-one moments with director Kevin Hudson who explains how the ‘Birthday’ theme is created through use of “loads of colours, big bold shapes, balloons, disco balls, lots of frills, lots of glitter, everything to do with a Birthday!”, the BTS also checks in with Yxng Bane who confirms the record will be “your new favourite tune, every time it’s your birthday!”
Having topped the Afrobeats chart with the single, streamed globally over 1.3 million times on Spotify and performed exclusively for VEVO, Yxng Bane and Stefflon Don continue their rampage of hits with the release of ‘Birthday’.

Check out the Behind The Scenes now for some action shots and exclusive interviews with two of your UK faves! STREAM/DOWNLOAD: YXNG BANE – BIRTHDAY FT STEFFLON DONWATCH YXNG BANE – BIRTHDAY FT STEFFLON DON



July 22, 2021

The London based rapper is in full effect! The recent release of his track ‘Boss Is Back’ hit hard among the UK rap scene, setting the perfect stage for mixtape ‘Never Give Up’. In less than 3 days the GRM premiered video received over 315,000 views and became one of the UK’s top trending music videos on Youtube worldwide, illustrating just how strong the profile of C Montana has become.


With rap critics and fans eager to hear a full project of his steet tales, ‘Never Give Up’ lives up to its name in both the message and in the delivery, with the use of stories from the rappers lifestyle, we get a sense of how he has stayed consistently forward thinking through all adversities. The pictures he paints with the use of aggressively delivered vocals sums up exactly what you would expect for someone who is championed as the voice of the streets. This 8-track mixtape will keep your head bopping from start to finish, as we are blessed with a variety of different emotions from each track. With extremely lively bangers that are ready to rock club venues, emotionally led hood ballads and even tracks that bring a bashment flavour, the versatility that ‘Never Give Up’ conveys, truly displays C Montana’s rapping ability, demonstrating why he is a force to be reckoned with.

The opening track ‘DXB’ is an instant vibe, with a drill beat fused with a touch of grime. It shows that affluent feeling that C Montana loves to sprinkle in his music. ‘Jumpy’ displays the technicalities and intricacies of flows that the rapper possesses, you’ll hear this track blaring out of corners all over the UK. ‘Madness’ with its unusual female vocal samples immediately sets the tone for the track, the energy that C Montana delivers his verses with is unrivalled. ‘Rice and Peas’ is one for the clubs, the hook has a melody that will instantaneously have your body swaying. The chilled out vocal delivery paired with the heavy party vibe of the beat is an ideal match. ‘Badness’ brings that bashment flavour, another track destined for the clubs. Yet again C Montana delivers gritty, forceful vocals that will have your head banging. ‘Boss Is Back’ is already a heavily respected track, with high energy and serious lyrical content. this track shows C Montana at his best. ‘Never Give Up’ is the very essence of motivation music, with a banging instrumental and bouncy flows, you’ll hear this track coming from car speakers all over London. The final track ‘No Cap’ is a definite dance-floor filler, with the R&B vocals on the hook, the rapper compliments that with hard hitting lyrics and flows. All together this body of work will propel the London based rapper to the next level.

C Montana is a regular on BBC 1Xtra as a renowned participant of DJ Kenny Allstars ‘Voice Of The Streets’. With his lead single ‘Boss Is Back’ receiving heavy radio support, including a premiere by BBC 1Xtra Snoochie Shy, you can only imagine the reception ‘Never Give Up’ will receive. The driven rapper has videos with millions of views under his belt. His debut video ‘Drug Dealer’ now sits on just under 2 million views and its growth shows no sign of slowing down.

It’s clear that C Montana is ready to deliver what his supporters need! After an eventful 2020 he seems to be heading full steam ahead and smashing all expectations. Tapping in to the all-to-familiar feeling of isolation, whether it’s due to Covid or being incarcerated, the subject is crucial to the heartbeat of this project. C Montana tells us “I wanted to release ‘Never give up’ as a way to motivate people not to let their Ls defeat them as well as give them a vibe to bump in their cars now that we are allowed out”. As we are given insight and go deeper into what’s really behind the London rapper’s lifestyle, we also get to enjoy the lavish, luxurious feeling that C Montana is renowned for. Delivering a varied approach on recognisable drill sounding beats, each track gives us a feeling of the issues and challenges the London based rapper goes through on a regular basis. ‘Never Give Up’ is going to be a timeless UK rap classic that will be used as a shining example of the growth of the UK music scene.

Stay up to date with C MONTANA by following him on socials for news about upcoming releases & more.


PR: | @ TenLetterPR



BRAND NEW Hardest Bars freestyle from Big Narstie as the platform partners with Kiss FM’s Ellie Prohan

June 18, 2021

Since launching season 3 of the groundbreaking freestyle series, Joey Clipstar has been unstoppable! Featuring in Notion Magazine the “general manager of Link Up TV and CEO of Hardest Bars” has been praised for his work “with the likes of Drake, J Hus, Stormzy, Cadet, Fredo, Russ, and Stefflon Don, many of whom weren’t big on the scene when Joey found them. Now, they’re superstars. No wonder Joey’s built a name for himself as a tastemaker.”

Launching a brand new freestyle each week, Joey has not disappointed with the line up of artists dropping fire on the mic. Opening the season, The Landlord himself, Giggs stepped up and has been followed by Smoke Boys Swift and Deepee, SV from Nottingham, Hope Dealers, Kemzi and this week, freshly crowned BAFTA award-winner, Big Narstie.

Premiering on Link Up TV, the brand new freestyle also hit Kiss FM for a first spin as DJ Ellie Prohan announced a brand new partnership that will mean Kiss listeners will be the first to hear the fresh new freestyles each week on the airwaves.

As one of the major A&R’s in the UK rap scene, Joey’s ear for talent sees him pass the mic to noteworthy MC’s of both known and unknown profile. Birthing names such as Stormzy and MS Banks, Hardest Bars is one of the UK’s most influential and sought after platforms when it comes to locating new talent and the art of free styling. Stay tuned to Link Up TV every Thursday at 9pm via YouTube with audio available on DSP’s the following day, and Kiss FM every Tuesday from 11pm with Ellie Prohan.


Catch the video on Link Up TV now and stream/download on all DSP’s 

Stay tuned to Link Up TV, every Thursday at 9pm via YouTube, with audio available on DSP’s the following day.

#linkuptv #bignarstie #freestyle #newmusic #grime


June 18, 2021

Today, Jesse Royal – one of Jamaica’s most charismatic young stars – releases his sophomore album Royal via Easy Star Records. The singer-songwriter has been a key player in the island’s current reggae movement along with his contemporaries Chronixx, Protoje, and Koffee, and returns this summer with his modern take on the genre.  


On Royal, Jesse’s messages are rich and conscious, possessing the fervor of reggae and Rastafari at its core while mixing in elements from a multitude of genres. “On this album you will hear elements of hip-hop, jazz, blues, Afrobeats and dancehall but reggae is the backbone that holds everything in place. We can’t run from the authentic energy and vibes bestowed upon us by the Most High because that is what makes us great; there are things that you learn along the way, but greatness is when you know yourself,”  Jesse says about Royal.

Jesse collaborated with like-minded colleagues to let the creativity flow. He tapped guest vocalists from the incarcerated dancehall legend Vybz Kartel, Grammy-nominated reggae star Protoje, Ghanian lyricist Stonebwoy, former Raging Fyah lead vocalist Kumar, rising Jamaican singer Samory I and the island’s versatile artist/producer Runkus on the 11-track set. The Royal album incorporates live instrumentation and programmed riffs, experimental and traditional sounds, all of which contribute to Jesse’s most impressive body of work to date. The rich production features Grammy-winning Sean Alaric (responsible for Koffee’s “Throne” and Teyana Taylor’s “Bad”) who produced over half the album, along with Jesse Royal himself, Natural High, Dretegs, iotosh, Yared Lee, Romario Bennett (also known as Runkus) and Wayne Thompson.

The LP follows his 2017 debut Lily of Da Valley, which held the #1 spot on U.S. Billboard Reggae Album chart for consecutive weeks, but Royal is a much more liberating album for Jesse. 

“I was way tamer of an individual on my previous album,” says Jesse of Lily of Da Valley. “This album is much freer. We tried interesting melodies that I probably didn’t trust before and I expressed things that I typically wouldn’t, so that’s also why we called this project Royal. Because reggae is truth music –we burn certain fire, but we don’t want to be labeled as people who only do one thing because music doesn’t really have a specific language, mood or a message, the artist imparts that,”  he adds. 

The messages delivered throughout Royal are militant yet divinely inspired, profoundly moving and politically provocative. Whether he “dismantles Rastafarian stereotypes” (Billboard) on “Natty Pablo,” reaffirms African excellence with rapid-fire rhymes on “Black” or “contemplates the true meaning of wealth outside of material goods” (The Fader) on “Rich Forever” feat. Vybz Kartel,  the lyrics on Royal run deep. New York Times proclaims to “play loud” and chose the latter song as “music to cook to.” His rebel spirit and edge are evident, appealing to the next generation fighting for change. The release also unveils a softer side of Jesse on the romantic single “Natty Dread” celebrating his love for his ride-or-die lady and on the standout track “Home,” a heart-wrenching letter to his daughters explaining his absence in their lives while he is on the road touring as a musician. Through vivid storytelling rooted in the belief of a universal truth, Jesse Royal’s music carries a message of hope, strength, love, and consciousness. 

Listen to Royal: 

2021 Tour Dates:

Jun 13 – Royal Album Launch – Miami, FL @ Oasis Wynwood [Tickets]

Jul 2 – 9th Annual RIDE Festival – Telluride, CO @ Telluride Town Park [Tickets]

Oct 9 – Reggae Rise Up Vegas 2021- Las Vegas, NV @ Downtown Las Vegas Events Center [Tickets]

Oct 21 – St Petersburg, FL @ Vinoy Park [Tickets]

Royal Track Listing:

1. High Tide Or Low feat. Samory I

2. LionOrder feat. Protoje

3. Dirty Money feat. Stonebwoy

4. Natty Dread

5. Home 

6. Rich Forever feat Vybz Kartel

7. Natty Pablo

8. Black 

9. Like Dat feat Runkus

10. Differences 

11. Strongest Link (Do My Best) feat. Kumar

Stay up to date with JESSE ROYAL by following his socials for news about upcoming releases & more.


>> ENDS PR: | @TenLetterPR

#newmusic #reggaemusic #newalbum #albumrelease


June 18, 2021

Serving up one of the slickest collaborations of the year, platinum selling rapper Yxng Bane releases ‘Birthday’ featuring British rapper/ singer songwriting sensation, Stefflon Don.


Produced by powerhouse producer Rymez (Bugzy Malone, Headie One, Stefflon Don, Kamille), the instantly percussive synths brush up against a thick, bass-filled beat as shimmers of ad-libs set the anticipation of the record. Yxng Bane confidently manoeuvres through melodic, rhythmic bars as he delivers his signature sound, before Stefflon Don pulls up with a soulful, seductive verse delivered in a blend of English and Jamaican patois for her blessing on the track. Meanwhile the record builds through the verses in to a magnetic, timeless hook that is set to become a Birthday anthem for years to come. 

Celebrating the release, they share the blockbuster visuals for ‘Birthday’ on Yxng Bane’s YouTube channel, directed by MOBO award winning director Kevin Hudson. Brimming with extravagance and decadence the ‘Birthday’ settings instantly captivate as the two stars make a joint performance on screen packed with fun-loving vibes and good energy. Speaking in an exclusive behind the scenes video shot for MTV, director Kevin Hudson explains how the ‘Birthday’ theme is created through use of “loads of colours, big bold shapes, balloons, disco balls, lots of frills, lots of glitter, everything to do with a Birthday!”. Meanwhile Yxng Bane confirms the record will be “your new favourite tune, every time it’s your birthday!”

Yxng Bane Ft. Stefflon Don – Birthday

The release of ‘Birthday’ follows what has already been an exciting year for the chart-hitting star as he continues to add to his wealth of certified sales, chart positions and hundreds of millions of streams. From his own release of ‘Dancing On Ice’ alongside Nafe Smallz & M Huncho, to his bevvy of heavy-hitting collaborations with Wes Nelson for UK Top 40 record ‘Nice To Meet Ya’ and his inclusion on the epic line up for Disturbing London’s ‘Drip’, which also featured Tinie, Ivorian Doll and Poundz, Yxng Bane’s ability to sonically cross between street records and the rhythmic world of pop is an undeniable skill. Whilst Yxng Bane and Stefflon Don have remained at the forefront of UK music, the time for them to collaborate is now. Having both gained Top 10 chart positions in the UK, Stefflon Don has also broken an international market with 2.3 billion streams, entries on the Billboard charts and an incredible following of over 2.7 million on Instagram.

Gifting us with their inescapable influence and a long-awaited collaboration, Yxng Bane and Stefflon Don release ‘Birthday’ via Disturbing London.

Stay up to date with YXNG BANE by following his socials for news about upcoming releases & more.


PR: | @TenLetterPR

#newmusic #stefflondon #yxngbane #newmusicvideo


June 8, 2021


Make way for 838, the London duo that have come out of nowhere to place themselves in the middle of the U.K. Hip Hop scene.  

Consisting of two members, Kay and Astro, the pair have already released a number of records via Spotify, teamed with YouTube videos that have had an exceptional response, placing 838 firmly on the map of upcoming artists. 

New release ‘Lose My Mind’, taken from their debut EP ‘Before The Storm’ is the perfect introduction to 838 if you’ve not yet had the pleasure. Produced by Shxrkz, ‘Lose My Mind’ is different, and that’s exactly what they’re aiming to be. Identifying that there’s a space for raw, versatile, fresh energy; 838 are playful, confident and creative in their artistry with ‘Lose My Mind’. Glittering 808’s shine through the core of the record whilst Kay and Astro effortlessly pass vocals back and forth with soulful passion, topped off with layers of ad-libs and nature-call synths. Lyrically they’re real, relatable and eloquent – unafraid to touch their own emotions and lay their souls bare, they resonate in an entirely different way to many artists of their generation and have the class and combined energy that places them in a league of their own. Describing the single on their own terms, 838 say “This is a song many can relate to, this track is about questioning your motives, thoughts and emotions when in a situation where you don’t know what you want.” 

Both born into music-loving families, the duo met at secondary school. Kay was fed an eclectic musical diet of 80s & 90s rap, hip hop, grime, ragga, dancehall, reggae, soca, rock and heavy metal whilst Astro delved in to the world of rap and 90’s hip-hop, teamed with an early taste for RnB, Afrobeat and Fuji which grew with time. Determined in whatever they set their minds to, the pair soon forged an unshakeable friendship and were confident to create adventures in the company on each other. Starting with a quest to play basketball, which became a serious pastime for a number of years, they soon found their calling in music and switched their focus to it. 

Having been on an extensive journey as friends and experimented with their musical craft to define a sound that embodies 838, the duo mark the arrival of their debut project with the impressive and unmissable single ‘Lose My Mind’. Spoken in the determined and confident voice that has never let them down to date, 838 explain “As far as our debut project goes, it’s an introduction into the world of 838, our sound and philosophy. It’s gonna be phenomenal.” 


Stay up to date with 838 by following their socials for news about upcoming releases & more. 


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