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Run The Jewels Imagine A World Without Money

April 30, 2020

Hip Hop Superduo Run The Jewel hits us with a brand new single ‘Ooh LA LA’. Taken from their latest release RTJ4. Featuring Greg Nice and DJ Premier, who also make a cameo appearance in the video 🔥

rtjoohlala

If ever a video ever felt more relevant to current times it has to be this one. Shot just a few weeks before the  COVID-19 pandemic hit, the video speaks to capitalism and class division, which is a theme that has always been here but has been more prevalent during this global pandemic.

“In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age-old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self-created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.” – Run The Jewels

The video features a money-filled street party with people burning money and doing what looks like a flash mob (remember those) dance routine, literally making you want to participate through the screen. It’s an excellent video, go check it out👇

 

#musicreview #runthejewels #hiphop

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