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#Amadeus #HandmadeJewellery

January 14, 2020

As always, we give our genuine support to artists and fashion designers because fashion has been an area we constantly concentrate on and work to make an impact. Today, we would like to introduce Amadeus–A London based hand-made, eclectic and ethical jewellery brand. 



As a brand, Amadeus takes great care to ensure that all of pieces are produced with a focus on sustainability and ethical practice. Hand producing all our pieces in our London studio gives us complete control over the entire process, from sourcing and production to setting and finishing.

We also had the honour to interview the designer of this beautiful jewellery brand–Nathalie Simond.

1. When did you start your jewellery label? Where is it based? Where are your products manufactured?

Amadeus was launched almost 2 years ago but I spent over a year prior to that researching ways to make my jewelry brand as sustainable as possible. Everything is handmade in our London studio and I personally travel the world to source my own precious materials.

2. Where do you get the inspirations from for your designs?

I get inspired by the gemstones and pearls that I find and create jewelry pieces using recycled Fairtrade silver and gold. I have had a passion for jewelry since I was a child and went on to study fashion which helps me through my creative process.

3. How do you find your designer/entrepreneur life in the fashion industry?

Being a designer now days is full of ups and downs with an ever-changing economy and retail industry. Some parts are very demanding, but I think it’s part of the journey. You really need to keep up with what is going on around you and having a network of fellow designers around me has been very helpful.

4. What is the biggest challenge you have found on this journey?

Throughout this journey, my biggest challenge has been to find ways to ensure my business is as sustainable as possible. Hand producing all our pieces in our studio gives us complete control over the entire process, from production to setting and finishing. For sourcing, we have invested in pearl farms and mines to make them eco-friendly. Working directly with those communities we cut all the middle agents to ensure the money goes back into the local communities. In the last year those specific areas now have schools and internet access.

5. Any advice you would like to give to prospective designers who want to start their own business?

I very much enjoy what I do and for prospective jewelry designers wanting to start they own business I would suggest they need to be very passionate about their product, really do your research before you launch and be as sustainable as you can!

Here is the working studio of Amadeus:



Images Courtesy of ‘Amadeus

Interview Notes Courtesy of ‘The Designer

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