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#KylieJenner #KylieCosmetics #Acquisition

November 19, 2019

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On Monday evening, Beauty Group Coty Inc. announced that it will acquire a 51% stake in Kylie Jenner’s personal beauty brand Kylie Cosmetics for $600 million and plans to develop Kylie Cosmetics into a global strong beauty brand. Kylie Jenner will continue to oversee products and develop strategies. Based on Kylie Jenne’s 151 million followers on Instagram, Kylie Cosmetics sales reached $420 million in just one and a half years. Net sales in the past 12 months were about $177 million, rewriting the business rules of the beauty industry. Kylie Jenner has therefore surpassed the Facebook founder to become the youngest self-made billionaire in history, with assets that have exceeded $1 billion.

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