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Alexa Chung for Madewell

January 19, 2010

When MTV cancelled It’s on With Alexa Chung, everyone wondered: Will the British TV personality stay in New York? And what will she do?

Since then, she’s hosted a party for Louis Vuitton and lent her face to Pepe jeans, but her new project will keep her here through the fall, at least. She’s signed on to design a collection for Madewell.

For more on this check out our friends at Fashionista:

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